Choosing the Right Keywords For Google Search Rank

I learned this lesson the hard way, but also by accident. My Top article it was an accident. I didn’t write it to beat my competition or to rank higher than everyone else. I simply wrote about a topic that wasn’t well covered online at the time. This article finally appeared at the top of Google and gained attention. 1.3 million views until now.
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The lesson? Copying your competitors is not always the best SEO strategy. Sometimes the real opportunity lies in noticing what hasn’t been said and filling that gap with something truly useful.

There are different types of keywords to consider:

• Short-tail keywords: Broad terms with high search volume, such as “SEO” or “digital marketing.”
• Long-tail keywords: More specific formulations with less competition, e.g. B. “How to choose keywords for SEO?

​While short keywords can generate a lot of traffic, they are very competitive and difficult to rank for. Long-tail keywords, on the other hand, allow you to target specific audiences with more precise intent, which can lead to higher engagement and conversions.

The result? Google recognized the unique value of my content and ranked it highly. Over time this article has become popular over a million viewsThis proves that originality and usefulness can outperform traditional keyword-based strategies.

​1. Identify the needs of your target audience
The first step is to understand what your audience is looking for. The goal is to identify questions, problems, and gaps in existing content. Tools like Oversuggestion can help you research keywords and find out what people are searching for and writing about (I use Oversuggestion every day for something).

2. Balance between relevance and timeliness
The key point in keyword selection is finding terms that are both relevant to your content and underserved in the existing content landscape. It requires a combination of research, humility, ambitious goals, and a willingness to experiment.

Choosing Keywords for Strong, Long-Lasting Websites
For example with OversuggestionI look up to see how many people are searching for a particular topic and how competitive the topic is to rank high in Google search. This site (which is already highly ranked and highly rated by Google) allows me to search for bigger, more competitive keywords. You can see it in the image below Oversuggestion I was trying to rank for highly competitive keywords like “self-esteem” And “Resilience“.

Choosing Keywords for New Websites
I built one last month New website on spiritual subjectsand the strategy is completely different. In the image below you can see that the hardest keyword I rank for has a rank of 43. And you will see that even for these keywords I get basically 0 views because my website is only a month old.

But the good news is this I classify for the keywords I was targeting. So, as long as I continue to develop the website (to increase its authority and credibility), I will continue to rise in Google search position.

For example, I often use ChatGPT to create lists of potential keywords for each article. While this isn’t particularly useful for diving deeper into a topic, it often helps me find new keywords and article topics that I wouldn’t have thought of on my own. This approach can reveal opportunities that might be missed by using keyword tools alone.

After generating keyword ideas using ChatGPT, I refine them using traditional tools to check search volume and competition. I then design the content based on the selected keywords, prioritizing clarity, usefulness and originality. ChatGPT can also help think through titles, meta descriptions, and even content summaries, turning the 5 hour per article process I used to build this site into a 1 hour per article process. In short, we can use our existing expertise combined with AI to build websites faster and more efficiently. (Note that I still don’t use AI for this PLR items I sell.)​

When planning your content strategy, remember to look beyond search volume and competition. Ask yourself: what hasn’t been said yet? What topics has no one covered well? By answering these questions, you can find untapped SEO opportunities and create content that not only ranks, but also resonates.