How To Use Google Notebook LM for SEO & Search Traffic

When you launch a brand new website, Google doesn’t know you exist. One of the best ways to change this is to create one a large amount of high-quality content. With the help of ChatGPT, I designed and published around 100 pages during the first month. You definitely don’t need a lot of pages to get started. I wrote them until I needed a break, and there were about 100 of them.

What did I write about?
Because my new website had low domain authority (This applies to all websites when new). I avoided competing for the most popular and trafficked keywords (like “love” or “peace”). Instead, I focused on Low Competition Keywords– the kind of phrases people search for when searching for something specific. Examples of actual keywords I’ve written about include: “The three markers of existence” and “turiya.” Although these keywords may only be searched a few hundred times per month, they are easier to rank for and are more likely to attract readers looking for quality information on specific topics that are not covered well elsewhere.

Google uses backlinks – links from other websites that point to your website – as an important ranking signal. Since my new website was starting from scratch, I needed to help it gain authority as quickly as possible.

Luckily, I already had a few resources online that I could use:

• My other pages: I have linked relevant blog posts from this website to the new website.
• AVERAGE: I shared longer articles on Medium, which naturally directed readers to the new site (e.g. this article HERE).
• LinkedIn: I wrote articles and articles on specific topics and included links to my new website (see image below).

One advantage I had was a existing mailing list and the audience of my other projects. Instead of waiting for Google to send visitors alone, I invited one Subset of my readers (those who have expressed interest in the topic) to view the new website and subscribe to the special newsletter.

This decision led to an immediate increase in traffic and, more importantly, subscribers who come back to read every time I share a new article.

So how long did it take for traffic to become visible? Here’s a rough overview of what happened in the first 30 days:

Emails
Almost all traffic came from direct email invitations and backlinks. The image below shows the exact number of visitors of each type in the first month.

When you launch a brand new website, this is one of the biggest challenges Predict the traffic you can reasonably expect. It’s there Domain Authority (DA) between.
Domain Authority is a metric developed by Moz that rates websites on a scale of 1 to 100 based on factors like backlinks, content quality, and overall credibility. This basically tells you how likely your website is to rank well in search engines. A brand new website starts with a very low DA, usually 1, which means Google will consider it “untested” and will be wary of giving it much attention.

​How to Track Domain Authority
I use Oversuggestion to track domain authority (DA) and backlink growth. These tools allow me to see not only my DA score, but also which pages are performing well, where my backlinks are coming from, and which keywords are gaining traction.

Pursuing DA is important because it correlates with potential traffic. Websites with low DA generally rank lower and attract fewer visitors, even if the content is great. By keeping an eye on DA, I can measure whether my marketing efforts – content creation, backlink building, and SEO optimization – are making a difference.

For reference, I was able to increase DA by about 1 point per month on this site. However, the higher you go, the harder it becomes, and this website, berkelywellbeing.com, seems to have achieved a DA of 70 (which is pretty good considering I have no programming experience).

What DA means for traffic expectations
For new websites, a low DA means you shouldn’t expect massive traffic in the first few months. Instead, your growth will be gradual:

• DA 1-10: expect very little organic search traffic; Most visitors come from direct mail, social media, your email list and backlinks. However, all of this helps Google see that you are trustworthy.
• DA 10-30: You may be receiving traffic from your low competition keywords.
• DA 30+: Your website begins to compete for moderately competitive keywords and traffic growth can accelerate significantly.

By tracking DA over time I can make predictions How many people are expected to visit the website? and adjust my strategy accordingly. When DA stagnates, it signals a need for more backlinks, content optimization, or outreach. Conversely, steady DA growth often indicates future increases in organic traffic.

Looking back, a few key insights stand out that could help you launch your own website.

1. Content Reach and Quality Matter
Publishing 100 pages quickly gave my site a solid foundation. Google likes strong, useful, always-up-to-date content, and a broad content base means more ranking opportunities for different search terms.

2. Low Competition Keywords Are Your Friends
Targeting less competitive keywords gave me a chance in search results. A smaller audience of highly targeted visitors is often more valuable than a large audience of people who aren’t looking for what you have to offer.

3. Backlinks Accelerate Discovery
Links from my established platforms not only drove direct traffic, but also helped Google find value on my pages faster. If you already have an online presence elsewhere, take advantage of it.

4. An email list is invaluable
Inviting existing readers to the new site accelerated engagement. Even if it takes months for search engines to notice you, your email subscribers can provide instant feedback and traffic.

Launching a new website is both exciting and humbling. Even with 100 pages of content, solid backlinks, and an existing audience, it still takes time Month so that search engines reward your efforts.

However, if you remain patient, focus on creating valuable content, and use smart marketing strategies – like targeting low-competition keywords and leveraging your existing platforms – you can speed up the process and generate a steady stream of visitors who are genuinely interested in what you have to offer.

The first figures from my new website are encouraging. Traffic increases, email subscribers sign up, and prospects join my group sessions. The work I have put in over the first few months is already paying off and I know the growth will only increase over time.
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When you start your own wellness website – or any website – the most important thing is to keep going. Every page you publish, every backlink you earn, and every reader you interact with brings you closer to a life free and free of mass currency.